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Wonderbra has a complicated history. See
below for more detailed information. More recently, Sara Lee
acquired the rights to the Wonderbra design and began selling
the bra in 1994. In 2006, Hanesbrands split off from Sara Lee,
taking Wonderbra along. Today, Wonderbra is firmly established
in the Hanes family, along with Bali, Playtex, Barely There,
Hanes Hosiery and others. Wonderbra bras are famous for their
push up design, and the current selection includes push-up bras,
push-in bras and strapless bras -all known for their cleavage-creating
qualities. We carry many Wonderbra styles, but if you don't
find what you're looking for, give us a call. If the style is
still available, we can order it for you.
Wonderbra® History
After creating a fashion sensation in the U.K, the Wonderbra
Brand made its U.S. debut in 1994 with the Push-Up Plunge Bra.
An instant phenomenon, this Wonderbra style sold at a rate of
one every 15 seconds, quickly becoming the nation's top selling
push-up bra.
The
Wonderbra Push-Up Plunge Bra is the original dramatic cleavage
bra. Created in 1964, this unique garment -- the forerunner
of today's Wonderbra push-up bra -- had 54 design elements
that lifted and supported the bust to create dramatic cleavage.
The secret? "Precision engineering": three-part
cup construction, precision-angled back and underwire cups,
removable pads called cookies, "gate back" back
design for support, and rigid straps.
In
May 1994, Sara Lee introduced "The One and Only Wonderbra®"
to the U.S. with incredible fanfare and excitement. In New
York City, armored cars and limousines carrying "Secret
Service" men and models clad in dark sunglasses and bright
yellow Wonderbra-logoed baseball jackets pulled up to unload
the first boxes before throngs of confetti-tossing, sign-waving
crowds. Wonderbra bras arrived by pink Cadillacs in Miami,
by cable car in San Francisco and by helicopter in Los Angeles.
Wonderbra
quickly became the No. 1 push-up bra wherever it was sold.
It was the marketing story of 1994, appearing on the Top 10
Product Lists of Fortune, Time, Newsweek, USA Today, and many
others … and it became a bona fide cultural phenomenon,
featured in Letterman Top 10 Lists, Jay Leno monologues, TV
sitcoms and dramas and much more. Eva Herzigova became the
first official Wonderbra model, changing the look of intimate
apparel in advertising forever.
Successive
years show Wonderbra, heralded "the sexy department store
brand", introducing fashionable, premium, technologically
advanced, shape-enhancing collections, expanding into silhouettes
beyond push-up bras. Known primarily for its push-up heritage,
today, Wonderbra offers varying degrees of shape enhancement,
from lightly lined bras to push-up bras.
Today,
Wonderbra is a leader in specialty bras in department stores,
as well as the push-up category, and the brand continues to
expand its portfolio with successful new product introductions
like the Wonderbra Love It Lace™ collection in 2003,
and the Extravagance™ collection in 2004, which are carried
in better department stores nationwide.
In
October 2004, Wonderbra celebrated its 10th Anniversary in
the U.S., high above Times Square in New York City, where
a new 10th Anniversary ad campaign featuring the newest face
of Wonderbra, Maja.
Copyright
2007 Hanesbrands
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